Headline Vs. Reality

So on the surface all was good. The seasonally adjusted surface. because the unadjusted headline number in February actually posted the first sequential decline since 2010, as retail sales declined from $382.4 billion to $381.0 billion: this was the first sequential decline in retail sales in the month of February in three years. Yet somehow the decline actually translated into a growth of $4.4 billion on an adjusted basis, meaning the entire beat was, once more, purely in the calendar adjustment.